Scout Digital

Jobs by Scout Digital


Digital Marketing Specialist

Location: Burlington, Vermont

Type: full-time

Education: batchelors

Experience: 5-10yrs

More Information

See Full Listing
The Digital Marketing Specialist will be tasked with becoming the trusted advisor for our clients by using a data driven approach to define business success through increased paid media and SEM/SEM performance.. Contributing to the team you develop deep knowledge of all aspects of digital marketing, particularly with regard to data, web analytics, tag management, search engine optimization, and measurement dashboards. In this role, you will need to understand digital analytics (i.e. Google Analytics, Adobe Analytics, WebTrends, etc.), implement required tracking via tag management (i.e. Google Tag Manager, Tealium, ADM, etc.). Using measurement frameworks, you will tell a narrative through data and guide activities and prioritization of actions across digital marketing to drive continuous improvement. Tasks and Responsibilities
  • Map business and marketing objectives to KPIs and metrics for analysis and potential dashboard creation
  • Apply audience and segmentation to digital content to inform what engagement means across channels
  • Score and prioritize leads and purchase funnels
  • Consult with internal teams and clients to develop, execute, and enhance digital marketing strategies aligned with their business goals and objectives.
  • Develop and implement personalization scenarios within multiple content management systems
  • Implement tracking via tag management systems defined by internal teams and our clients.
  • Understand A/B and multivariate testing and how it can be applied to advertising.
  • Develop a system for tracking results and delivering consistent reporting, as well as identifying weak spots early (provided we have a sufficient sample size).
  • Understand processing, cleansing, and verifying the integrity of data used for analysis.
  • Complete ad-hoc data analysis and present results in a clear manner.
  • Create automated anomaly detection systems and constant tracking of its performance.
  • Work with engineering teams to implement and customize digital marketing platforms according to client needs.
  • Conduct audits and regular analysis related to SEO, content, analytics, and other agreed-upon aspects with our clients.
  • Understand onsite, technical, and offsite SEO best practices (as well as tracking systems).
  • Ability to understand client’s business and business needs quickly to create unique innovative solutions to ensure they meet their acquisition, revenue and consumer experience goals
  • Participate in new client pitches and new business development initiatives
  • Develop POVs , client recommendations and Company Wide Educational Opportunities
  • Perform ongoing program and competitive audits
  • Be able to have strong technical and strategic SEO skills to ensure clients growth of organic traffic
  • Execute tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROAS in paid campaigns
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Evaluate emerging trends and technologies. Provide thought leadership and insightful POV’s when appropriate
  • Develop close relationships with clients and with internal stakeholders
  • Participate in developing new business, identify growth opportunities within projects and existing client relationships
  • Facilitate meetings, working sessions and workshops with sensitivity to client and team needs
Skills and Qualifications:
  • 5-8 years of experience in technical marketing platforms (i.e. marketing automation, SEO tool/platforms, social media marketing, pay-per-click advertising, CRM, business intelligence, tag management platforms such as Google Tag Manager, Tealium, Omniture, etc.)
  • 3-5 years’ experience in tag management (i.e. GTM, DTM, Tealium, etc), web analytics (Google Analytics, Adobe, ClickDimensions, etc.), search and technical SEO
  • Strong technical acumen and excellent communication and presentation skills
  • Data-oriented personality
  • Strong quantitative and analytical skills required
  • Proven success developing and implementing SEO programs
  • Technical SEO experience required
  • Able to create and understanding of SEM and how SEO & SEM work together
  • Superb communication, presentation and public-speaking skills.
Preferred Qualifications:
  • Eager to continue to learn about emerging analytics technologies and trends and create points of view that can be shared internally and externally
  • Paid search or marketing automation experience is a plus
  • Personalization planning and implementation experience is a plus
  • Experience with marketing automation systems such as Marketo and Eloqua is a plus
  • Degree in an analytical/marketing/advertising discipline is ideal but not required
  • Certified in Google AdWords Search Advertising is required, additional Google certifications are a plus
  • Experience using query languages such as SQL or R is a plus
  • Familiarity with content management systems such as Sitecore, Episerver, Sitefinity, etc
  • Dashboard development experience with tools such as DataStudio, Power BI, Tableau, etc
  • A/B testing experience and exposure with tools such as VWO, Optimizely, or Google Optimize
  • Master’s degree in marketing or business
  • Prior experience with copywriting
  • Prior project and/ or account management experience with a focus in analytics, reporting, digital marketing or creative agency

UX/UI Designer-Remote

Location: Burlington, Vermont

Type: full-time

Education: batchelors

Experience: 1-2yrs

See Full Listing
Working at Scout Digital, you’ll apply your design thinking skills to define, design, and refine real-world problems for clients of all sizes across a wide variety of industries. You’ll primarily focus on researching, planning, designing, prototyping, and testing for our custom WordPress sites with occasional contributions to other assets like marketing collateral, branding, and social graphics. You should be able to think on your feet, quickly learn from mistakes, have excellent attention to detail and consistency, communicate fluidly with clients and teammates, and be ready to work at the edge of your comfort zone. Tasks and Responsibilities
  • Collaborate with team in design sprints
  • Assist in conducting user research and competitor analyses
  • Utilize user insights to create personas, sitemaps, user flows, and storyboards
  • Create wireframes and visual designs
  • Create and maintain project design systems
  • Create interactive prototypes
  • Conduct usability testing
  • Present project progress to clients
  • Collaborate with Developers to ensure the faithful execution of designs
  • Estimate effort, collaborate with project managers to plan schedules and manage time effectively
Skills and Requirements
  • Education: Bachelor’s Degree preferred
  • Experience: 1-2 years of UX or Web Design Experience (or equivalent experience)
  • Skills: Time management, core understanding of design principles, knowledge of UX best practices and trends, fluency with: Sketch, InVision, and Adobe Creative Cloud tools
  • Personal Qualities: Empathetic approach to design, attention to detail, openness to collaboration and teamwork, openness to keeping up to date with evolving UX and design methodologies/best practices
Nice to Have
  • Project management experience
  • Agile experience
  • Motion design experience using After Effects or Principle
  • Experience working with and designing for WordPress
  • Entry-level understanding of HTML, CSS, JS
  • Knowledge of Atomic Design or similar modular design methodology
  • Experience working with GV Design Spring or Lean UX methodologies
  • A love for dogs

Project Manager

Location: Burlington, Vermont

Type: full-time

Education: batchelors

Experience: 3-5yrs

See Full Listing
Scout Digital is a full service performance creative agency, located in Burlington, Vermont. Our solutions are data-informed and designed with purpose to drive growth for our clients. Core services include brand development, custom website design and builds, video production, and digital marketing. We are looking for a collaborative, results-driven and experienced Project Manager to join our growing Operations team. The right candidate will love getting to know their Clients’ businesses, and is passionate about organization and delivering value to Clients. Successful Project Managers at Scout Digital are curious, driven, and enjoy working with project teams to achieve desired outcomes. The Project Manager will primarily be responsible for managing resources to guide our Client projects to success. This includes:
    • Ensuring projects are delivered on time and on budget to Clients who feel great about the work.
    • Interpreting Client needs and turning them into desired project outcomes
    • Being the liaison between the Client and the rest of our team by:
      • Setting and managing expectations
      • Anticipating and understanding Client needs
      • Transforming requirements into project outcomes with appropriate resources and timelines
  • Removing barriers by working with team members and Clients through roadblocks to ensure projects stay on track
  • Working with teams to ensure the quality of work delivered
  • Iterating on Scout’s project management methodology, always striving to work as “smart” and effectively as possible
Scout Digital is on a growth trajectory and is seeking candidates who are excited to contribute to ongoing development of our practices, drawing on their experience to create opportunities to delight our Clients. Our team holds a diverse set of talent and skills, embraces new ideas, and infuses creativity into all aspects of our work. Join us! ESSENTIAL JOB DUTIES:
  1. Serve as the main point of contact for new Clients focused on helping them navigate our project delivery process
  2. Collaborate with internal team members to deliver value to our Clients, including (but not limited to): strategy, creative, web development, media, project management, and sales
  3. Manage communications between Scout Digital project teams and our Clients
  4. Create and present project plans and timelines
  5. Where needed, work with Account Management to assign tasks to team members and ensure that deadlines are met
  6. Support forecasting, team capacity planning, and operations improvements
  7. Other duties as assigned
JOB SPECIFICATIONS / QUALIFICATIONS: Education: Bachelor’s Degree preferred Experience: 3+ years of project management in a digital environment, preferably with agency experience Skills:
  • Excellent at building relationships and influencing others
  • Strong ability to hold yourself and others accountable to standards and timelines
  • Excellent written and verbal communication skills for internal and external stakeholders
  • Strong conflict resolution and diplomatic strategies
  • Experience developing and monitoring project plans and success metrics
  • Critical eye and above-average writing and proofreading skills
  • Experience in Atlassian (Jira & Confluence), Hubspot (or other CRM), Google collaboration tools, and other task management technologies
  • Experience with traditional project management and/or Agile methodologies
Personal Qualities:
  • Ability and desire to be a true Client partner and not an order-taker
  • Collaborative self-starter
  • Curious problem solver
  • Openness to collaboration and teamwork
  • Drive to stay current on evolving digital marketing best practices
Nice-to-Have: CMS knowledge and experience, preferably WordPress