Myti Launches Updated Website for its Community-based Shopping Platform

VTTA member Myti has refreshed its online shopping website, taking customer feedback to make changes, and upgrading the overall look, feel, and navigation of the site. Myti provides a platform for customers to shop online from local businesses and have their purchases delivered

The navigation bar has been  updated to make shopping by category easier, and a search bar has been added to make searching for products easier.  The home page has been expanded to include shopping categories relevant to the season and trending collections, and  shopping by store, collection, and popular categories like pet supplies and home & entertainment is easier. The site also will highlight the stores and shopkeepers that Myti partners with.

When Chief Visionary Officer, Bill Calfee, founded Myti in May of 2020, his goal was to combine the vibrancy of the community with the convenience of shopping online.  

Myti’s  mission is  in to build the next evolution in shopping: an experience that allows the members of the community to order everything from everyday essentials to local favorites online while keeping money in our local economy.

According to Calfee, “part of our intention with Myti is to build a space where people realize how valuable community is… creating a sense of belonging that’s bigger than yourself, and highlighting the power of shopping small.” But to do so, we needed to create space on our platform to allow shoppers to discover unique local products– and the stories behind them. 

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