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The Power of Alignment: Unify Your Sales & Marketing Goals to Improve Conversions
May 26, 2022 @ 2:00 pm - 3:00 pm
Join Scout Digital and the Vermont Technology Alliance for an insightful presentation on why and how to build alignment between sales and marketing to improve conversions
87% of sales and marketing leaders say collaboration between sales and marketing enables critical business growth (LinkedIn 2020). Each department has operated with its own goals and priorities that make it challenging to be a united front. But what if they were completely aligned? What would that mean for your Digital Marketing Key Performance Indicators (KPIs)? Hint: Higher conversions, happier teams, and less friction.
Join sales and marketing experts Emily (Piper) McMahon and Travis Bragg for a lively discussion on what’s needed to make this happen.
In 60 minutes, they’ll explore three topics that you can introduce to your sales and marketing teams today:
- Start thinking value, not leads.
- Align sales and marketing around customer value.
- Map your customer journey from sales to marketing.
This webinar is part of VTTA’s “Let’s Tech Together” series and will be informative for all businesses, tech and non-tech alike.