IXIS
IXIS is seeking an experienced client-facing digital marketing manager to join our growing team. You will be responsible for measuring and analyzing upper and lower funnel media tactics with a strong focus on business outcomes. You’ll use your sophisticated analytics expertise and omni-channel marketing knowledge to drive analytics insights and data-driven decisions for our clients in the auto and retail sectors.
The ideal candidate will have multiple years of experience performing media analytics for top-tier businesses in omnichannel retail, CPG, automotive, or similar verticals.
This is a full-time hybrid position in our Burlington, Vermont or Washington, DC area office. We offer competitive compensation packages including health, dental, life, short-term and long-term disability and vision insurance, 401(k) with company match, flexible work schedules, and exceptional growth opportunities.
Responsibilities
- Analyze campaign and customer acquisition funnel data to identify trends, insights, and opportunities for optimization and improvement – channels to include SEM/SEO, affiliates, programmatic display, social media, email, events, promotions, and strategic partnerships, as well as surfaces (i.e. web, mobile, tablet, OOH, OOT, etc).
- Take a proactive and ownership mindset by: digging into the data, gleaning relevant data-driven insights, producing actionable recommendations, and helping drive execution of performance improvement opportunities
- Manage client relationships ensuring analysis is focused squarely on business outcomes and is presented in the proper format for multiple stakeholder levels
- Develop and maintain reports on key performance metrics and provide regular updates to stakeholders
- Solid experience with eCommerce in both theory and practice
- Design, run and report on A/B tests when appropriate
- Create leadership dashboards and strategic documents to drive our organization
- Executive reporting and storytelling to support organizational routines
- Serve as point of contact and liaison between the client, data science, analytics development and data engineering teams
- Stay up to date with the latest industry trends and technologies, and make recommendations for new or improved marketing strategies and tactics
Required Skills and Experience
- B.A./B.S. in a quantitative or business field (such as Business, Marketing, Statistics, Applied Math, Data Science or Economics);
- 5 years’ professional experience within a media agency or marketing department, leading and executing omni-channel digital marketing campaigns; deep subject matter expertise in a core digital marketing channel, such as SEM, programmatic display, email marketing, mobile, or social media a plus.
- Professional experience with A/B and multivariate testing, ideally in an ecommerce context, including analysis of controlled experiments
- Automotive and/or retail eCommerce experience a plus
- Fluency with marketing fundamentals (up to and including MMM), working knowledge of digital analytics (Google/Adobe Analytics); CDP experience a big plus.
- Uncompromising attention to detail, critical thinking skills, and a systematic approach to problem-solving, with strong data intuition