The Digital Marketing Specialist II is a member of the Marketing Team and reports to the Director of Marketing. The Marketing Team aims to find, reach, grow, and drive as many qualified customers to Instrumart as possible. This role involves implementing various Digital Marketing practices, including paid search, display advertising, remarketing, custom content creation via blog posts, social media, and search engine optimization.

Responsibilities
Search Engine Marketing:
● Develop Pay-Per-Click (PPC) Campaigns to drive relevant traffic to appropriate pages on www.instrumart.com
● Conduct quarterly Brand Review meetings with the Engineering Sales team to review
product line performance
● Maintain and monitor ROAS bids, impression share, conversions, quality score, and other important account metrics
● Monitor and analyze account performance in search, display, remarketing, and video
campaigns
● Research and develop keyword sets for each new product
● Write and design compelling text and image ads
Search Engine Optimization:
● Work closely with E-Commerce Team and Engineering Teams to enhance product landing pages via keyword optimization
● Identify and implement strategies for increasing relevant organic site traffic
● Create custom content for Instrumart.com via blog posts and application notes
Social Media:
● Contribute to building the Instrumart brand by managing Instrumart’s social media profiles on Facebook, Twitter, Linked In, and YouTube
● Create, plan, coordinate, and execute Instrumart’s social media strategy
● Maintain Instrumart’s social media calendar, gathering and creating custom content for
daily posts via a platform tool like Hootsuite.com

Required Skills
● 3-6 years of experience in SEM and SEO strategies
● Bachelor’s Degree in a related field
● Experience with Google Adwords, Google Analytics, and Google Merchant Center,
including prior experience with Adwords and Analytics certifications
● Experience in managing and optimizing moderate to large-scale Google Advertising
accounts
● Proficient in search engine algorithms and advertising bidding strategies, including
automated bidding and machine learning
● Exceptional quantitative skills and aptitude, including advanced Excel skills and other
reporting tools like Google Data Studio
● High levels of self-motivation and personal initiative
● Strong interpersonal and verbal communication skills
● Strong written communication skills
● Excellent organizational skills and the ability to handle competing priorities