Instrumart
“There’s an engineer behind everything we sell.”
This isn’t just a tagline. We have a team of 20+ applications engineers at Instrumart that serve as our primary sales force, troubleshooters, and technical support staff. Yeah, we ask a lot of them but they’re pretty smart. If you know what you’re looking for, you can quickly and easily go online or call us to place an order. But, if you have a question or aren’t entirely sure what you need or what might work best, then call us! Our engineer will work with you to find the best solution for your unique situation and, once you’ve made your purchase, they will continue to provide support for the life of that product.
Summary
The Digital Marketing Specialist is a member of the Marketing Team and reports to the Director of Marketing. The Marketing Team aims to find, reach, grow, and drive as many qualified customers to Instrumart as possible. This role involves implementing various Digital Marketing practices, including paid search, display advertising, remarketing, custom content creation via blog posts, social media, and search engine optimization.
Responsibilities
Search Engine Marketing:
● Develop Pay-Per-Click (PPC) Campaigns to drive relevant traffic to appropriate pages on www.instrumart.com
● Conduct quarterly Brand Review meetings with the Engineering Sales team to review product line performance
● Maintain and monitor ROAS bids, impression share, conversions, quality score, and other important account metrics
● Monitor and analyze account performance in search, display, remarketing, and video campaigns
● Research and develop keyword sets for each new product
● Write and design compelling text and image ads Search Engine Optimization:
● Work closely with E-Commerce Team and Engineering Teams to enhance product landing pages via keyword optimization
● Identify and implement strategies for increasing relevant organic site traffic
● Create custom content for Instrumart.com via blog posts and application notes
Social Media:
● Contribute to building the Instrumart brand by managing Instrumart’s social media profiles
on Facebook, Twitter, Linked In, and YouTube
● Create, plan, coordinate, and execute Instrumart’s social media strategy
● Maintain Instrumart’s social media calendar, gathering and creating custom content for
daily posts via a platform tool like Hootsuite.com
Requirements
● 0-3 years experience in SEM and SEO strategies or Bachelor’s Degree in a related field
● Understanding of digital marketing strategies and online customer acquisition
● Prior experience with Google Adwords, Google Analytics, and Keyword Planner Tool
● Knowledge of Moz Research Tools, Google Shopping/Merchant Center, Facebook & Linked In for Business
● Knowledge of search engine algorithms and ranking strategies
● Strong organizational skills and the ability to handle competing priorities
● Strong interpersonal and verbal communication skills
● Strong written communication skills
● High levels of self-motivation and personal initiative