The University of Vermont
As a key member of the University of Vermont Communications team, serve as the primary community manager for UVM’s flagship social media channels and in-house expert on social media for the University. Execute and monitor social media activities. Develop and execute content on social platforms to advance the university’s strategic imperatives of ensuring student success, amplifying distinctive research strengths, and engaging with the people, businesses, and organizations of Vermont. Provide guidance, expertise, and skill building to colleagues who manage departmental social media accounts at UVM. Recommend how social media fits into media and marketing campaigns that cross multiple digital and traditional channels. Supplement media relations activities with social content as needed. Evaluate emerging tools, platforms, and software that will serve the whole University’s social media needs. Collect, analyze, and report on the institution’s social media engagement metrics. Supervise student interns.
Minimum Qualifications (or equivalent combination of education and experience)
Bachelor’s degree and three to four years of professional experience required, including demonstrated experience managing social media for a brand, company, or organization.
Proficient knowledge and experience utilizing Facebook, Twitter, YouTube, Instagram, LinkedIn and other emerging platforms. Familiarity with paid social promotion. Experience creating and editing visual content, including photos and videos. Familiarity with analytics dashboards. Effective writing and editing skills.
Ability to work in a collaborative, fast-paced environment, and manage deadlines independently.
Availability to work (remotely) some nights, weekends, and holidays, especially during emergencies and crises.
This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting