Product Marketing Manager

OnLogic

Location: South Burlington

Type: Full Time

Education: High School Diploma / GED

Experience: 5 - 10 Years

When you architect marketing strategies, whose voice resonates loudest in your head? As a senior member of the Marketing Team at OnLogic, you are driven by the voice of the customer. You continuously strive to better understand their pain points and the constraints of their environment. And you don’t rest until you determine how OnLogic products and services can truly provide them with value…enabling the seemingly impossible. With your deep customer and market understanding, you work closely with the Product Management team to help define the go-to-market strategy for new products as well as generate more demand for existing ones. You channel your creativity through collaboration across the marketing team to dream up high impact campaigns. As a manager, you lead the Content and Ecommerce team, holding them accountable to delivering on the Product Marketing Strategy. This full-time position is based at our South Burlington, Vermont headquarters.

On an average day, you’ll..

Collaborate with Product Management to help define OnLogic’s unique selling points and go-to-market strategy for new products.

Strategize with Marketing, Sales and Product Management to design impactful Product Marketing Campaigns with intentional user journeys.

Collaborate across the Marketing Team to refine content, ecommerce and advertising efforts as Product Marketing strategy evolves.

Mine internal and external data to distill key insights about the market, customers and competitors.

Refresh and maintain target audience personas.

Gather and report on revenue share by market and recommend opportunities for growth.

Enable professional development for the Content and Ecommerce team through open and honest feedback and development plans for employee growth and empowerment.

The team you will be joining:

This multi-talented inbound marketing and ecommerce team consists of digital marketers, writers, designers and communications experts who endeavor to show the world why OnLogic is the first choice in Industrial Computing. You’ll find them developing marketing campaigns, producing stunning product catalogs, curating our social media channels, penning website content and laughing daily at each other’s terrible jokes. They’re a collaborative crew that works hard to position the brand, generate demand and deliver a delightful customer experience.

 

Requirements

5-10+ years of product marketing experience.

5+ years of experience as a manager of a team.

Demonstrated familiarity with computers, hardware, or technical products.

Proven success in gathering and analyzing market intelligence and customer data.

Demonstrated results from lead generating product campaigns.

Demonstrated ability to build and maintain cross-functional partnerships.

 

Who we’re looking for:

A team leader and a team player.

An analyst that can aggregate disparate data and draw conclusions.

A communicator who can distill impactful key messages.

A strategist who can architect visionary campaigns.

Someone that can manage multiple concurrent priorities and meet deadlines.

A self-starter who is comfortable presenting new ideas and taking smart risks.

 

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