The University of Vermont
The University of Vermont is especially interested in candidates who can contribute to the diversity and excellence of the institution. Applicants are required to include in their cover letter information about how they will further this goal.
Provide effective leadership, oversight and project management for marketing, recruitment, and retention initiatives for new and existing on-campus and online programs with the overall goal to drive enrollments. Develop overall marketing and customer service plan in support of schools’ and colleges’ graduate and professional strategic initiatives. Manage marketing budget across 40+ programs and vendors. Oversee and direct market research, competitor analyses and customer service and retention monitoring processes and initiatives. Liaise and work with University academic colleges and schools to ensure marketing communications are coordinated and support the marketing plan objectives and are an effective expenditure of resources. Oversee plan implementation. Develop and manage customer relations/student services and marketing staff.
Manage, direct and oversee the work of external vendors, ensuring standard procedures are followed, ROI data is collected, and terms and conditions of agreements are fully executed. Understand and affect the complex dynamic of a culture of continual program development with seamless, proactive marketing support within real constraints of time, ability and money. Serve as an integral member of the management team that drives strategic and marketing planning and initiatives. Oversee and analyze marketing data to inform project management, process improvement, and evaluation of recruitment and retention processes. Develop key metrics and maintain performance standards. Primary Supervisor: Executive Director of University Marketing. Secondary Supervisor: Chief PACE Officer.
Minimum Qualifications (or equivalent combination of education and experience)
Master’s degree in Marketing, Business Administration, or relevant field and six years related experience to include budget and project management and vendor oversight required. Knowledge of and experience with market research, competitor analysis and pricing models, current and emerging marketing trends and best practices. Demonstrated success in developing strategies and technologies for leveraging digital, social media, and traditional initiatives and resources required. Understanding of how to market and recruit for online educational programs. Experience with CRM and data gathering, report development and analytics required. Effective leadership, personnel management and communication skills required. Demonstrated ability to work collaboratively with senior leaders and to create a work environment that engenders positive energy, creativity, and teamwork required.
Strong understanding of academia and academic administration highly desirable. Knowledge of Banner, Salesforce, Hubspot, Google Analytics, Microsoft Office applications and eMail marketing software desirable.