Marketing Manager

FirstLight Fiber

Location: Burlington, Milton, Greensboro, Rutland, Williston, Woodstock VT

Type: Full Time

Education: Bachelor's Degree

Experience: 5 - 10 Years

If you live and breathe marketing, we need to talk. FirstLight is  seeking a flexible and versatile Marketing Manager with a proven track record of success who will be responsible for the implementation of tools, programs, events and capabilities focused on vertical marketing.

Job Duties

  • Develops and implements and measures success of targeted marketing campaigns; including tactics and resources necessary to achieve the goals of the organization
  • Participates in the development of and is responsible for adhering to the marketing department’s annual budget
  • Assists with company, industry and customer events
  • Supports marketing communications efforts
  • Liaison for the assigned sales teams and responds to requests for marketing assistance
  • Responsible for developing and executing marketing programs which grow base of new customers and incremental revenue from existing customers
  • Maintains a consistent brand image throughout all product lines, promotional materials, and events in accordance with company guidelines
  • Actively seeks ways to enhance the Company’s brand recognition through a number of mediums including social media, blogging, website, direct mail and advertising
  • Gleans market intelligence by collecting, analyzing, and summarizing data and trends
  • Some travel may be required (10-20%).
  • Other tasks as required

Qualifications

  • A minimum of 5 years’ professional experience marketing and a demonstrated track record of accomplishments in the marketing of high-quality B to B products targeted to companies in Financial Services, Healthcare, and SLED industries
  • Ability to successfully manage multiple projects on-schedule and on-budget
  • Strong verbal, analytical and problem-solving skills
  • Proven success at successful lead generation strategies and analytics
  • Familiarity with Social Media and SEO strategies
  • Experience leveraging SalesForce, Pardot, Terminus and other marketing tools
  • Deep understanding of Microsoft Office Suite (Word, Powerpoint, and Excel)
  • Bachelor’s Degree in marketing/business or equivalent experience preferred

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