Marketing Coordinator

FirstLight Fiber

Location: Bellows Falls, VT

Type: Full Time

Education: Bachelor's Degree

Experience: 3 - 5 Years

At FirstLight, we have a singular goal to bring the best technology and communication solutions to our valued customers. To make that happen we need top marketing talent to help us get our message out and connect with our buyers.  We’re searching for a highly qualified marketing coordinator who will contribute to existing marketing programs and will assist with the development of new initiatives. The ideal candidate will be eager to contribute and learn a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media.  The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

Objectives of this Role:

  • Assist in the development and implementation of the company’s marketing programs and campaigns
  • Organize and project manage initiatives including the onboarding of marketing tech and liaising with external vendors
  • Prepare marketing activity reports and metrics for measuring program success
  • Support the maintenance and development of internal tools
  • Assist and collaborate with Marketing Managers to ensure deliverables are completed by on time

Daily and Monthly Responsibilities:

  • Learn and operate the marketing technology we use, including (but not limited to) Salesforce/Pardot, Terminus, ON24, Sendoso, and Google.
  • Support the Marketing Director in producing reports and compiling data on various marketing campaigns and programs
  • Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
  • Plan, and/or assist in managing meetings, events, conferences, and trade shows as needed
  • Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership

Skills and Qualifications:

  • Bachelor’s degree in marketing, advertising, or communications
  • Past work experience as a marketing coordinator or similar role or a strong desire to learn and grow quickly
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing
  • Excellent writing, communication, and presentation skills
  • Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint

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