Lead Product Manager


Location: Burlington, Vermont

Type: Full Time

Education: Bachelor's Degree

Experience: 5 - 10 Years

The Lead Product Manager role at Dealer.com will be responsible for developing, managing and optimizing one or more large, complex, and/or high revenue product lines/services as well as unique client driven requests that intersect with these product lines/services. The role includes but is not limited to contributing to and managing the product roadmap, overseeing the implementation and working in an agile environment with a cross-functional team to develop products that meet the needs of our consumers and clients. Recognized as an expert within the company and requires in-depth and/or breadth of expertise in Product Management along with other job disciplines within the organization in order to successfully manage the product. Manages large, complex Product line(s) of strategic importance to the organization due to high growth value, involving large cross-functional teams



  • Formulate an in-depth understanding of problems by customer segment and personas and competitive landscape.
  • Partner with UX research, marketing research, client solutions, and business stakeholders to observe and solicit feedback from consumers and clients.


  • Create and maintain product vision and roadmap; create business plans to secure funding; develop go-to-market strategy and value proposition. Illustrate market problems in a way that puts the problem in context Provide relevant, timely and easily consumable updates to all internal and external audiences.
  • Create Epics and Features and ensures it aligns across products; manage feature creation, identify business rules and business impact; involve Product Delivery Managers to ensure delivery team is aligned to features and feature acceptance criteria; collaborate with other product managers to ensure alignment across products; participate in planning and pre/post-planning events (Demos and Inspect/Adapt).


  • Build an effective relationship and team between Product & Development; Collaborate with Product Delivery Managers, UX architecture and others to execute work including prototyping and testing to validate solutions; make buy/build/partner recommendations to Agile Release Train; collaborate with Architecture, Technology, etc. to develop recommendations, support testing, partner with revenue and business stakeholders to develop pricing strategies and assess ROI.

Sales & Client Engagement:

  • Partner with client solutions, product readiness and marketing teams to articulate the strategies and programs that will generate awareness and leads for the upcoming fiscal period – including measurements and goals.


  • Assess product performance against KPIs and makes corrections to improve performance; create and deliver thoughtful information to influence key market constituents; make end-of-life recommendations for non-performant products.

technical/functional skills

  • Product Management – Manages the full product lifecycle to ensure that, over time, the needs of customers/users continue to be met and that financial and other benefits are achieved.  Acts as owner/champion for one or more products or services.  Selects, adopts and adapts appropriate product development methods, tools, and techniques selecting appropriately from predictive (plan-driven) apporaches or adaptive (iterative/agile) approaches.  Analyses market and/or user research, feedback, expert opinion and usage data to understand needs and opportunities.  Develops product propositions and determines product positioning and variants for different customer and user segments.  Prioritizes product requirements and owns the product backlog.  Coordinates trials and product launches and supports communications and training.  Anticipates changes in customer/user needs; adapts products, and creates product retirement and transitioning plans.
  • Requirements & Definition Mgmt – Contributes to the selection of the requirements approach for projects, selecting appropriately from predictive (plan-driven) approaches or adaptive (iterative/agile) approaches.  Defines and manages scoping, requirements definition, and prioritization activities for initiatives of medium size and complexity.  Facilitates input from stakeholders, provides constructive challenge and enables effective prioritization of requirements.  Reviews requirements for errors and omissions.  Establishes the requirement base-lines, obtains formal agreement to requirements, and ensures traceability to source.  Investigates, manages, and applies authorized requests for changes to base-line requirements in line with change management policy.
  • Relationship Management – Identifies the communications and relationship needs of stakeholder groups.  Translates communications/stakeholder engagement strategies into specific activities and deliverables.  Facilitates open communication and discussion between stakeholders, acting as a single point of contact by developing, maintaining and working to stakeholder engagement strategies and placs.  Provides informed feedback to assess and promote understanding.  Facilitates business decision-making processes.  Captures and disseminates technical and business information.
  • Innovation – Manages the innovation pipeline and executes innovation processes.  Develops, evolves and adapts innovation tools, processes and infrastructures to drive the process of innovation.  Encourages and motivates innovation communities, teams and individuals to share creative ideas and learns from failures.  Manages and facilitates the communication and open flow of creative ideas between interested parties and the set-up of innovation networks and communities.
  • Other duties as needed or required.
  • Requires physical ability and mental acuity to execute the duties of the position successfully within required timeframes in order to meet business requirements.

Core Competencies Critical to success in this role


Works under general direction within a clear framework of accountability. Exercises substantial personal responsibility and autonomy. Plans own work to meet given objectives and processes.

Influence/People Leadership

Influences customers, suppliers and partners at account level. May have some responsibility for the work of others and for the allocation of resources. Participates in external activities related to own specialism. Makes decisions which influence the success of projects and team objectives. Collaborates regularly with team members, users and customers. Engages with clients approximately 15% of time to ensure that user needs are being met throughout.

Innovation & Complexity

Work includes a broad range of complex technical or professional activities, in a variety of contexts. Investigates, defines and resolves complex issues.

Business Skills

Communicates fluently, orally and in writing, and can present complex information to both technical and non-technical audiences. Plans, schedules and monitors work to meet time and quality targets. Facilitates collaboration between stakeholders who share common objectives. Selects appropriately from applicable standards, methods, tools and applications.


Education, experience and Qualifications

  • Bachelor’s Degree in Business, Marketing, Engineering, Communications, or related field; Masters degree preferred
  • 7 years; or equivalent combination of education and work-related experience.
  • Requires and applies comprehensive knowledge of business, product maturity and performance, and industry principles, practices, and procedures.
  • Working knowledge for SAFe Agile Methodology.
  • Using expertise, resolves a wide range of issues using strategic and innovative thinking. Is fully familiar with recognized industry bodies of knowledge both generic and specific.
  • Actively seeks out new knowledge for own personal development and the mentoring or coaching of others.
  • Develops a wide breadth of knowledge across the industry or business.
  • Applies knowledge to help to define the standards which others will apply.
  • Working experience in design, development and implementation of product plans.
  • Working experience in full product lifecycle methodologies.
  • Working experience in creating, prioritizing and recommending epics and features.
  • Working experience in in conducting competitive research and analysis.
  • Working experience in identifying KPI’s and other analytics to measure product value.
  • Working experience with executive presentations.
  • Working experience in  a collaborative, cross-functional, and complex team environment.

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