Email Marketing Specialist (Remote)

C

Location: Burlington

Type:

Education:

Experience:

The Email Marketing  Specialist is a role within Champlain College Online (CCO) that reports to the Director of Marketing and UX and supports the entire marketing department consisting of the Director, Assistant Director, Content Marketer, and two Marketing Managers. 

The Email Marketing  Specialist will be responsible for designing, executing, monitoring and optimizing marketing communications from inquiry through enrollment using Salesforce, Pardot, and other marketing technologies.

The Marketing Automation Specialist should:

  • Have impeccable attention to detail
  • Enjoy puzzles and problem solving
  • Take ownership of their work
  • Take initiative
  • Be skilled at data analysis
  • Have a performance marketing mindset
  • Desire to be part of a committed and supportive team
  • Believe in higher education and how it can improve the careers of adult students

Essential duties of this position include the following:

  • Monitor and refine marketing automation KPIs to drive business impact
  • Assist in the design of multi-channel communication strategies
  • Develop a quality assurance process to ensure accurate and timely delivery of communications
  • Strategize how different types of automations drive prospective students through the marketing funnel
  • Implement A/B testing and optimization strategies
  • Identify new approaches to personalization
  • Analyze and optimize nurture channels
  • Identify key actions that should be taken throughout the lead lifecycle to increase enrollments
  • Design emails using HTML templates with preference given to those who can design HTML emails independently
  • Present email data regularly and strategically implement new initiatives based on data
  • Understand digital, social, and mobile marketing trends, utilize industry best-practices
  • Manage email marketing projects with multiple internal/external stakeholders to execute marketing campaigns
  • Perform daily operations within Salesforce and Pardot, including date changes, compliance, troubleshooting, and ongoing enhancements
  • Keep project management software up-to-date to reflect progress toward goals


Requirements:

Minimum Qualifications:

  • 3+ years of marketing automation experience (Example: Pardot, Marketo)
  • 2+ years of CRM experience (Preferably Salesforce)
  • Bachelor’s Degree

 

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