Email Marketing Manager

OnLogic

Location: South Burlington, VT

Type: Full Time

Education: Bachelor's Degree

Experience: 3 - 5 Years

Are you ready to join a challenger brand that’s disrupting the industry with innovative marketing strategies? It’s time to drive incredible growth with your powerful combination of expertise in email marketing and customer-centric approaches.

As an Email Marketing Manager at OnLogic, you will lead the development and execution of impactful email marketing campaigns. We are at an exciting inflection point in our business, where it is time to reimagine our approach to campaigns and maximize our impact. You will play a pivotal role in leveraging insights and customer-centric strategies to drive engagement and conversion through email channels. This full-time position reports to the Operations Marketing Manager and is based at our South Burlington, VT office.

 

On an average day, you’ll…

  • Develop and execute email marketing campaigns to drive engagement, retention, and conversion.
  • Utilize data-driven insights to segment audiences and personalize email content.
  • Collaborate with cross-functional teams to develop compelling email content and creative assets.
  • Manage email automation workflows and optimize performance through A/B testing and analysis.
  • Monitor and report on key email marketing metrics, adjusting strategies as needed to meet KPIs.

 

The team you will be joining:

  • This multi-talented inbound and outbound marketing and ecommerce team consists of customer marketing managers, digital marketers, writers, designers, and communications experts who endeavor to show the world why OnLogic is the first choice in Industrial Computing. You’ll find them developing marketing campaigns, curating our social media channels, penning website content, and laughing daily at each other’s terrible jokes. They’re a collaborative crew that works hard to position the brand, generate demand, and deliver a delightful customer experience.

Requirements

 

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 3-5 years of experience in email marketing or digital marketing roles.
  • Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo).
  • Strong analytical skills and experience with data-driven decision making.
  • Excellent communication and presentation skills.

 

Who we’re looking for:

  • In-depth understanding of email marketing channels and best practices.
  • Demonstrated proficiency in planning, executing, and optimizing email marketing campaigns.
  • Ability to leverage data insights to drive targeted and personalized email marketing strategies.
  • Strong written and verbal communication skills to effectively convey messaging and insights.
  • Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment.
  • Proven track record of identifying challenges and implementing effective solutions.
  • Ability to segment audiences and tailor content to specific customer segments.
  • Creative skills to develop engaging email content and copy.
  • Experience with email automation tools and workflows to streamline processes and improve efficiency.
  • Track record of monitoring and analyzing campaign performance to optimize results and drive ROI.

 

If you’re ready to take the next step in your career and make a significant impact in a dynamic and collaborative environment, we want to hear from you! Apply now to join our team at OnLogic.

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