Advertising Strategist I

Dealer.com

Location: Burlington, Vermont

Type: Full Time

Education: Bachelor's Degree

Experience: 3 - 5 Years

Dealer.com, a Cox Automotive Brand, is currently hiring an Advertising Strategist I to join our Dealer Marketing Operations team. This position is remote/work from home and can be located anywhere in the US.

The Dealer Marketing Operations Advertising Strategist is responsible for client advertising performance, portfolio growth, and driving retention. The Advertising Strategists under general supervision, are responsible for making decisions to drive advertising performance that aligns with the agreed strategy from the dealer. The Advertising Strategist executes end-to-end digital advertising across Search, Display, Social, and Video channels that optimizes the dealers digital advertising goals.   The Advertising Strategist follows established best practices and processes in their analysis of performance and will own any issue impacting performance or dealer sentiment to its resolution.

What You’ll Do:

Execution and delivery of client Digital Advertising (SEM, Display, Social Media, Video) strategies and tactics, that delivery strong advertising performance and high client satisfaction across a portfolio of accounts.

Follow Digital Marketing Operations and industry best practices in support of digital advertising, including compliance guidelines for OEM programs.

Act on current digital advertising trends, products and best practices that provide maximum value to a dealer’s strategies and performance.

Proactively analyze and assess digital advertising performance and translate quantitative and qualitative data into strategic recommendations to continually improve performance.

Review performance based on both client goals and objectives as well as industry best practice KPIs, including but not limited to: Cost per Lead, Attributed Cost per Visit, provider health score (i.e. Google Optiscore), delivery, etc.   KPIs will vary time to time based on DDC and client needs.

Provide and/or execute keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations to continually improve digital advertising performance.

Monitor and analyze account performance and trends to determine adjustments in tactics and allocations, making independent decisions and consulting with the client as needed.

Provide monthly performance reporting and quarterly consultative conversation to ensure alignment to goals.

Conduct webinar/phone/email contacts or limited in-person as needed to ensure alignment of digital advertising budgets and goals.

Configure, troubleshoot and provide quick resolution to a variety of digital advertising needs.

Take ownership of clients’ digital advertising issues and drive to resolution. Utilize standardized methods provided to closely monitor digital advertising system ‘red flags’ and emergencies with clients and take immediate action.

Significant focus on retaining clients and growing advertising budgets by leveraging product expertise and presenting substantiated recommendations to dealers for continued and increased investment.

Demonstrate Digital Advertising experience through client review of new product features and benefits on an as needed basis.

Partner with Sales as needed to assist in overcoming customer objections for new product sales opportunities.

Demonstrate “ownership” of account by responding to client requests and issues in a timely and urgent manner.

Work with ‘at risk’ clients and determine action plan and execute to turnaround and retain.

Follow established processes to ensure proper handling of cancellations, including contributing to team action(s) to turnaround ‘cancelled’ accounts.

Perform all systems actions to act on recommendations, optimizations, alerts, any action required to directly support dealers digital advertising.

Track dealer conversations, optimizations, budget changes, and decisions made to ensure proper audit trail and evidence of actions.

Conduct webinar/phone/email contacts or limited in-person as needed to ensure alignment of digital advertising budgets and goals.

Participate in the exchange of ‘best practices’ across entire Digital Advertising Strategists team, incorporating those learnings to continually improve dealer performance.

Effectively manage time and activity to successfully engage with every client at least once each quarter over the phone as necessary to maintain client satisfaction.

To schedule any limited travel in a way that allows for maximum time with clients and “reach”.

Construct and communicate contact summary reports with appropriate documentation.

Compensation:

  • Compensation includes a base salary of $44,911 – 52,836. Salary may vary outside of the anticipated range based on factors such as the ultimate location of the position and the selected candidate’s experience.
  • Position is eligible for additional compensation that may include commission (annual, monthly, etc.) and/or an incentive program.

Qualifications:

Who You Are:

2 years of relevant work experience Required

BA/BS Degree Required

OR equivalent combination of education and work related experience

Preferred:

Progressive and successful experience in managing digital advertising (SEM, Display, Social Media, Video) accounts

Travel approx 5% depending on market or training

Experience and demonstrated ability to effectively work with all levels of a client account.

Prefer Certifications in Google Search, Google Display, and Microsoft

Come join the Cox family of businesses and make your mark today.

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