Advertising Analyst I-Remote, Vermont

Location: Burlington, Vermont

Type: Full Time

Education: Bachelor's Degree

Experience: 1 - 2 Years, a Cox Automotive Brand, is currently hiring an Advertising Analyst to join our Dealer Marketing Operations team. This position is remote/work from home and can be located anywhere within the United States.
The Dealer Marketing Operations Advertising Analyst is responsible for client advertising performance, portfolio growth, and driving retention. The Advertising Analyst under general supervision, are responsible for making decisions to drive advertising performance that aligns with the agreed strategy from the dealer. The Advertising Analyst executes end-to-end digital advertising across Search, Display, Social, and Video channels that optimizes the dealers digital advertising goals.   The Advertising Analyst follows established best practices and processes in their analysis of performance and will own any issue impacting performance or dealer sentiment to its resolution.

What You’ll Do:

  • Execution and delivery of client Digital Advertising (SEM, Display, Social Media, Video) strategies and tactics, that delivery strong advertising performance and high client satisfaction across a portfolio of accounts.
  • Follow Digital Marketing Operations and industry best practices in support of digital advertising, including compliance guidelines for OEM programs.
  • Act on current digital advertising trends, products and best practices that provide maximum value to a dealer’s strategies and performance.
  • Proactively analyze and assess digital advertising performance and translate quantitative and qualitative data into strategic recommendations to continually improve performance.
  • Review performance based on both client goals and objectives as well as industry best practice KPIs, including but not limited to: Cost per Lead, Attributed Cost per Visit, provider health score (i.e. Google Optiscore), delivery, etc.   KPIs will vary time to time based on DDC and client needs.
  • Provide and/or execute keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations to continually improve digital advertising performance.
  • Monitor and analyze account performance and trends to determine adjustments in tactics and allocations, making independent decisions and consulting with the client as needed.
  • Provide monthly performance reporting and quarterly consultative conversation to ensure alignment to goals.
  • Conduct webinar/phone/email contacts or limited in-person as needed to ensure alignment of digital advertising budgets and goals.
  • Configure, troubleshoot and provide quick resolution to a variety of digital advertising needs.
  • Take ownership of clients’ digital advertising issues and drive to resolution. Utilize standardized methods provided to closely monitor digital advertising system ‘red flags’ and emergencies with clients and take immediate action.
  • Significant focus on retaining clients and growing advertising budgets by leveraging product expertise and presenting substantiated recommendations to dealers for continued and increased investment.
  • Demonstrate Digital Advertising experience through client review of new product features and benefits on an as needed basis.
  • Partner with Sales as needed to assist in overcoming customer objections for new product sales opportunities.
  • Demonstrate “ownership” of account by responding to client requests and issues in a timely and urgent manner.
  • Work with ‘at risk’ clients and determine action plan and execute to turnaround and retain.
  • Follow established processes to ensure proper handling of cancellations, including contributing to team action(s) to turnaround ‘cancelled’ accounts.
  • Perform all systems actions to act on recommendations, optimizations, alerts, any action required to directly support dealers digital advertising.
  • Track dealer conversations, optimizations, budget changes, and decisions made to ensure proper audit trail and evidence of actions.
  • Conduct webinar/phone/email contacts or limited in-person as needed to ensure alignment of digital advertising budgets and goals.
  • Participate in the exchange of ‘best practices’ across entire Digital Advertising Strategists team, incorporating those learnings to continually improve dealer performance.
  • Effectively manage time and activity to successfully engage with every client at least once each quarter over the phone as necessary to maintain client satisfaction.
  • Construct and communicate contact summary reports with appropriate documentation.

Minimum Qualifications:

  • Bachelor’s degree in a related discipline. The right candidate could also have a different combination, such as 4 years’ experience in a related field
  • 1-2 years of progressive and successful experience in managing digital advertising (SEM, Display, Social Media, Video) accounts is required.
  • Must be able and willing to travel approximately 5% of the time for an occasional meeting.
  • Experience and demonstrated ability to effectively work with all levels of a client account.
  • Demonstrated customer service skills and outstanding relationship management capabilities.
  • Certification: All members of the Advertising team are required to be certified in Google Search, Google Display, and Microsoft within first 90 days of employment.

Preferred Qualifications:

  • Demonstrated knowledge in using Salesforce.
  • Google and Microsoft certifications is a plus (Ads, Analytics, Video, Mobile, etc.).

Come join the Cox family of businesses and make your mark today.

© 2024 Vermont Technology Alliance

Site by Scout Digital